B2B Lead Generation

More conversations with the businesses you want to win.

Targeted LinkedIn and personalised email campaigns for service based companies. We find the right people, start conversations and help turn interest into sales opportunities.

New business needs consistent attention.

Running a service based business takes everything you have. Prospecting for new clients is easy to deprioritise  and when it slips, the pipeline dries up.

No time to prospect consistently

When you're managing contracts, staff and operations, finding time to identify and approach new clients is a constant challenge.

Referrals are unpredictable

Word of mouth is valuable, but it's hard to plan around. Relying on it means your pipeline is outside your control.

Broad outreach misses the mark

Generic campaigns rarely reach the right decision-makers. Without targeting, you spend time on conversations that go nowhere.

Slate Leads provides a structured, consistent approach to finding and engaging the right potential customers — so you can focus on running your business.

How it works

01

Understand your business

We agree your services, target locations, ideal customers and qualification criteria before anything else.

02

Find the right prospects

We research relevant businesses and identify the decision-makers most likely to need your services.

03

Start relevant conversations

We run coordinated LinkedIn and email campaigns with messaging informed by what we know about each prospect.

04

Follow up on interest

We hand over warm conversations or qualify prospects and arrange meetings, depending on your package.

Why Slate Leads

We focus on the things that make outreach work — and keep improving based on what we learn.

Relevant targeting

Campaigns are built around your services, locations and ideal customers. We don't send generic messages to generic lists.

Researched messaging

Outreach is informed by what we know about each prospect. Messages are written to be relevant, not just personalised in name only.

Coordinated outreach

LinkedIn and email work together as part of a single campaign — not as separate, disconnected efforts.

Human follow-up

Real people manage replies and conversations. We review and refine campaigns based on responses and lead quality.

Let's build your next sales pipeline.

Tell us about your cleaning business and the customers you want to reach.

No obligation

A discovery call is a conversation, not a sales pitch.

Quick to set up

Campaigns can be live within two weeks of starting.

Focused on your niche

We work exclusively with commercial cleaning companies.