Slate Leads
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How it works

A straightforward process built around your business. Here's exactly what happens from the moment you start with us.

Four steps from onboarding to opportunity

Every campaign follows the same structured process. We take the time to get the foundations right before anything goes out, then work consistently to find and engage the right prospects on your behalf.

Understand your business

We agree your services, target locations, ideal customers and qualification criteria before anything else.

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Before we research a single prospect or write a single message, we spend time understanding your business properly. That means your services, the locations you cover, the types of contracts you want to win and the size and sector of businesses you're best suited to work with. We also agree what a qualified lead looks like for you — so that when we hand over a conversation or book a meeting, it's with someone who genuinely fits.

What happens at this stage

  • Onboarding session to understand your services and target market
  • Agreement on ideal customer profile — size, sector, location
  • Qualification criteria agreed so we know what good looks like
  • Messaging direction reviewed and signed off before launch

Find the right prospects

We research relevant businesses and identify the decision-makers most likely to need your services.

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With your ideal customer profile agreed, we build a targeted list of businesses that match. We're not working from generic databases — we research businesses that fit your criteria and identify the specific people within them who are likely to make or influence decisions about cleaning contracts. This takes time to do properly, and it's what makes the outreach that follows more relevant.

What happens at this stage

  • Research into businesses matching your ideal customer profile
  • Identification of relevant decision-makers within each business
  • Prospect list built and reviewed before outreach begins
  • Ongoing research as the campaign progresses

Start relevant conversations

We run coordinated LinkedIn and email campaigns with messaging informed by what we know about each prospect.

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We use both LinkedIn and email as part of a single coordinated campaign — not as separate, disconnected efforts. Messages are written to be relevant to the prospect receiving them, informed by what we know about their business. We don't send generic templates. Connection requests, follow-up messages and email sequences are all managed by our team, and we handle all responses as they come in — filtering out the noise and identifying the conversations worth having.

What happens at this stage

  • LinkedIn connection requests and personalised follow-up messages
  • Personalised email sequences running alongside LinkedIn
  • All responses managed by our team
  • Genuine interest identified and separated from unsubscribes and non-responses

Follow up on interest

We hand over warm conversations or qualify prospects and arrange meetings, depending on your package.

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What happens next depends on which package you're on. On the Outreach package, we hand over warm conversations — prospects who have responded positively — for your team to follow up. On the Fully Managed package, our team calls interested prospects, qualifies them against the criteria we agreed at the start, and books meetings directly into your diary. Either way, you're only dealing with people who have already shown genuine interest.

What happens at this stage

  • Outreach: warm conversations handed over for your team to follow up
  • Fully Managed: telephone follow-up with interested prospects
  • Fully Managed: qualification against agreed criteria
  • Fully Managed: meeting booked directly into your diary

You're kept informed throughout

Every month we send a report covering outreach activity, response rates and lead quality. You can see what's working, ask questions and feed back on the quality of conversations we're handing over. Campaigns are reviewed and refined based on what we learn.

Questions about the process

Ready to see how this works for your business?

Book a discovery call and we'll walk you through the process in the context of your specific situation.